Hello once more! I'm here with a review on a marvelous mascara that's been a game changer to my make up life! Anyone who has been keeping up with me on my other social media sites have known that lately, I've been on a Korean beauty fix. From skincare to cosmetics, I've really been impressed with not only how well these products work but how the packaging is visually appealing/cute and also how affordable Korean make up is considering the quality.
I've really adored Holika Holika for a long time. Back when they had witch-y magical packaging I really loved it especially. I love anything that kind of has a mystic edge and that's exactly what Holika Holika represented as a brand. If you didn't want to have the minimalist packing of brands like the Face Shop and Laniege but didn't want to be cute and pink like Etude House-Holika Holika was the way to go. It was still cute but kind of mysterious and magical.
A couple years later, HolikaHolika changed their concept. Regardless, I still love their products and this mascara hasn't changed regardless of the packaging change.
Back during my birthday I decided to try the Magic Pola Mascara out for it's affordability. Beforehand I was using Maybelline Rocket and Colossal mascaras. They were fine but didn't really pack the punch I wanted. As most know on this blog, I am a Japanese fashion enthusiast and I live by my false lashes and circle lenses. However, I am also a student and can't be bothered with the waste of my eyelash/eyelash glue at times and really wanted a mascara that could be an alternative for when I didn't want to wear my falsies.
What really attracted me to the Holika Holika Magic Pole mascara was no doubt the ad campaign with CN Blue. Not even for the fact that they used CN Blue but the female model they used was GORGEOUS. When she wore heavy make up she looked like some type of magical modern day witch or mysterious. The purple circle lenses and smokey eye for sure helped with that affect but her lashes looked gorgeous.
Here is the ad below!
The tube is gorgeous. This is something that I wouldn't mind carrying in my bag because it looks aesthetically pleasing. The tube is a beautiful blue to purple gradient with magic sparkles that loop around the tube. The top piece resembles the Majolica Majorca products and supposedly the formula of this brand is comparable to the Japanese counterpart.
The wand is very interestingly shaped. The wand is typically long with the bristled like any other wand would be but at the end there is a ball of bristles. This ball is supposed to help you apply mascara to harder to reach areas of your eyelashes and get closer in. It is also supposed to help with the curling effect!
As for the formula? I am ditching my Maybelline mascaras. Which is really saying something because I swore by them, especially seeing them all in the Japanese fashion magazines. It makes my lashes long and coats them nicely without minimal clumping. This mascara also created phenomenal bottom lashes which I appreciate.
Here is a picture showing the before and afters of my eyelashes using the Magic Pole Mascara...
Before and After
With circle lenses in but minimal eyeliner and from far away
This mascara also is really easy to take off with warm water which I do appreciate. It doesn't remove with a make up wipe unfortunately like the Maybelline does meaning it does have a significant amount of staying power since it only comes off with warm water.
In all, this is my go to mascara recently. I am definitely going to repurchase!
Here is a video I did speaking of make-up, on the massive make up and skin care haul of sin I committed for the fall season.
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