Shiny Violet Star

Tuesday, January 7, 2020

Moar Gyaru Souzai with Translations

Something I love seeing on blogs that really brightens them up is the usage of Gyaru Souzai. What are gyaru souzai? They are little animated pixel gifs of gyaru that move and occasionally have messages next to them. 

One of my most popular posts is one I did years ago that featured ton of souzai that I had roughly translated with my limited Japanese knowledge. They're super cute and can really separate out a gyaru blog from other blogs. I'm pretty sure these looked exceptionally cute on mobile blogs. 

For awhile, I was using them and had stopped for some reason or another. I'd like to begin using them again. They were fun. Other things I use them for outside of my blogs (despite them not being able to move this way) is for pictures. If the souzai are transparent they can be used so many different ways. For awhile (when I was submitting them) I was using them for reactions to really cute pictures of other gaijin gyaru for Gyaru Valentine submissions! This became a bit popular because soon after, I saw a lot of other submissions consisting of them. So they can be used in a multitude of ways! 

Today I'm going to share a very large portion of my collection with you in hopes that these can be archived. A lot of gyaru media (stock images specifically) have gotten lost on the internet due to blogs closing down or through the lack of tumblr now. 

So without further ado, here are my cute collection of gyaru souzai: 






 "Goodnight"











"Good luck!!"

"I love you"


"Good night"

"Good work"














"mata asobu/let's play again?"


"ahhhhh!!!"















"Is it bad?"


"Bath time now?"



















"goodnight"





"tch"






"chuu/kiss"









"it's cold!"




"congrats"





"isn't it cool?!"





















"whyyy?!"


"I love you!"

"movie date"



"Good luck!"






"I want to eat yummy food"


"dokidoki"

 "dokidoki"





"good luck/do your best?!!"







"eheheh"

"kyaaa"

"hasukashiii" 'shy"



"good night"







"dead"











"good luck/do your best"




"good!!"

"hello!"

"hello"

 "hello"

"good luck okay?"

"good luck"

"good morning"

 "good morning"

"Good morning"

"Good morning"

 "good morning"

 "good morning"

 "good night"

 "good night"


 "good night"

"good night" (I think this is said more princessy?"

 "good night"

"good night"

 "goodnight"

"it's good weather!"

"good work/good job"






"yessss/okay!!" (maybe hello too wtf?)












 "happy new year!"



 good morning

 hm? nn?





 it's hot


I'm sorry

 I can't sleep!!

Can't sleep...


 ??


 I love you

I love you


I love you senpai!








 Like



I miss you/I wanna see you

I'm sorry






Welcome!

Not sure fully what this says-but the last part is a love confession? Someting about forever sorry-but I really do love you? 













Let's eat/idatakimasu

 I-It's hot..

It's hot...



 It's hot

 Itsumo aritgato-thank you always












What are you doing right now?








 ohohoho (the princess/oujosama laugh of triumph)





 I'm leaving/going out!





 Like/love

 Like/love



 sad



Love/rabu



Love



























 hey/hey (like to get attention)










 Nice to meet you/please take care of me

Nice to meet you














Hey, pay attention to me!




Let's play together/let the two of us play together ;)













Really?!





saa
















it's cold



 today's school




see you later/matta ne


















 -coughing-


I have a cold

I'm sick





















 It's snowing!!




 So cooooll!

I'm sorry

I'm sorry

I'm sorry

I'm sorry

I'm sorry

 I'm sorry

I'm sorry



 I'm sorry





Stop it!!!












Wondering what to wish for during tanabata I'm assuming



































Good morning


Hina Matsuri

Goodnight


dara?

??









That was delicious!









Nya/meow!


Good night



I'm so happy! Thank you!

Thank you

Much (?) thanks!

Thank you

Thank you



 Thank you always

Thank you

Thank you so much!

Thank you

Really, thank you





Fuu/being tired after hard work


I'm tired





















Yay!

Good morning!












Asobo/play






































































No!!Iya


Kisses/chu

















































































hahahaha

hehehehe














































































Forever together





It's cooolddd

It's cold













Kyaaaa 



























































tch



































































aaaa




























 nee/hey... (to want to be paid attention to)

Happy birthday!










































kyaaaa


Good evening!
























Love















eeeeehh?















































Bath (kore kara?)





















Yadda mou (no/I don't want to?)












Good work










 Welcome back










 Good work!!















 

I woke up

















What?  eh?


 I love you -kiss kiss-




Hey hey, pay attention to me








 drive/going for a drive
















 A date 





















 Welcome back

welcome back

 Welcome back

 What to eat?

What time do you think it is?!

 ?

Where to?

Where are we going?

Sunday, October 7, 2018

Throwback Fashion

Lately, there's been a romanitism with bringing back the old and making it new again. I'm not talking about things from a decade ago. I'm talking about an era of time that's almost TWO decades old. Whether you're someone who grew up in the late 80s/early 90s and want to feel young again or if you're born in the late 90s/early 00s and never experienced the the craziness that was the eccentric and very experimental fashion boom of the late 90s/early 00s-it's back and with a fury like no other. 

I've been inspired by gals' recent Alba Rosa revival and fixation on Super Gals again. The Esperanza x OK shoe collab also didn't help! 

Throwback fashion is definitely way more popular among teens and young adults who can't recall the era of carrying Tamagotchi, the metallic aesthetic of Y2K, off the shoulder peasant tops from the boho era, and a 60s/70s revival that consisted of earth tones and bell bottomed jeans.  

However, what's even harder to make a grasp at is Japanese fashion from this era of time. Most people are limited to google images and Fruits magazines. However, Fruits was into quirky fashion and less of the mainstream. Also as time as went by, it's hard to find an online archive of older fashion from both Shibuya and Harajuku. 

Lately I've been on a hunt for very old magazines in good condition in hopes of having a record to go off. However, if you don't have access to such things and still want to rock Shibuya/Harajuku fashion especially-there are some things you can reference online. While it's vague, it will help! 

Thankfully, I'm old enough (at age 27) to recall some of these trends even though I would have been small. Also some of the older images still existed and are now lost. 

Tip 1: Look at old concerts and PVS. If you really want to know what Japanese fashion was like in the late 90s and early 00s-look no further than J-Pop lives. I recently watched a couple of Ayumi Hamasaki's lives from 2000-2001 and screamed at how many fashion trends that I found that got lost in time. Ayu is definitely an iconic trendsetter neighboring beside Namie Amuro at that time. However, other artists lives to look for eccentric style choices io Shiina Ringo who was very young back then and had a wild sense of style at that time! Others I recommend would be the old era girl-groups like DREAM and Morning Musume for a Y2K feel, BoA who rocked baby doll tops and bell bottoms, and if you're really into that 60s Shibuya-kei revival stuff and love the sounds of Kyary...look up Capsule! 

Tip 2: Much like PVs, look up old J-Dramas and movies that were geared towards a young audience. This one is slightly harder to do. I primarily watched dramas from the mid-00s so I can't exactly recommend any old ones for you. Avoid housewife soaps/medical dramas or things that take place in a specific era of time because that's not what you're going to want to be looking for. You want things that take place in the "present".. You want slice of life, romance, idols...maybe even sentai...? Point is, a good way to find fashion is to lurk on what people were doing in films! 

Tip 3: Along with film, another really effective way that I learnt about Japanese fashion was through manga. Primarily through shoujo/josei manga and even yaoi manga. Manga geared towards females tend to sometimes be fashion focused. I remember before I got into J-Fashion I really admired the clothing designs in manga. Most were very detailed. The same applied to J-Pop PVs or live outfits, I thought the eccentricity was limited to celebrities who could afford it. I had no idea such things could be translated into street wear and be obtainable. Mangas I recommend are "Othello" if you like visual kei, gal, and lolita fashion (there's literally everything in this manga and it's by far my favorite), anything by Ai Yazawa, "Super Gals", and any shoujo manga with an oldish art style that looks fashionable. Pay attention to publishing dates! There is also a Taiwanese manga called "The One" from the early 00s that has J-Fashionable clothes that are appealing! It's also about fashion! If you want clothes from the EARLY 90s, I highly recommend CLAMP's Tokyo Babylon, Sailor Moon, and Yami no Matsuei. That is not a full list but I definitely can what was popular at the time through the artwork of all of these!

Tip 4: Try to look for old commercials. I know this sounds so crazy but if you want to know what was trending-try to find old promos. It can be make up, album promotions, or even ads for cell phones. Most likely almost any ad geared towards young people will include trendy clothes. 

Tip 5: Be on the hunt for old brands. Window shop. This is a harder one but I know there has to be even older gal brands than Alba Rosa, Cocolulu, and Cecil McBee that gave that tropical or flower power vibe. Search them up on consignment sites and on google. I'm curious if WayBack machine can show old fashion websites. I doubt it but it is worth a shot if you know the URL. 

Tip 6: Also-a weird additive Y2K fashion was...not to be mistaken for uchuu-kei...YK2 fashion consisted of hints of metallic or sparkle/glitter, loose cargo pants in colorful colors...think about what a club or rave kid would wear in this era of time, and you basically have Y2K fashion. Sometimes Y2K fashion is hinted throughout things like games. The first things that comes to mind is the Sega Dreamcast for some reason. It really had that futuristic feel. 

Tip 6: Find old magazines. This is honestly my next big project when I get the chance. I'm going to try to find these bitches and YES they deserve to be shared with the rest of the world. The best reference to throwback fashion is to look at old Popteen and Egg magazines..or any fashion magazine that caters to a young demographic. I think the hardest part of gaijin J-Fashionista is to accurately do the throwback. Some people throw a modern twist onto the old trend but if you really need reference..here are some of the ones I noticed that were relevant (some of these even seeped into American fashion). 



OLD TREND EXAMPLES: 


1. Body Glitter: Ya'll we had glitter in everything. Hair gel, lip gloss...all of it. I don't know why but I remember it being everywhere. I've also noted that in some of the old lives I've watched...Ayu and the like wore a TON of body glitter. 

2. Hip Huggers/Bell Bottom Jeans: THESE WERE A THING. This is one of those things that I honestly still feel like should have never died. I adore these. Especially if you wear short tops-they look especially cute. Some motifs that were added to bell bottoms were patch fabric, that look that made you look like you rolled in dirt (yes wtf..think Shakira's, Whenever Wherever music video), or better yet painted on art, jewels, or glitter. A lot the time really clunky and thick jeweled belts were added or these cord belts with beading. 

3. BEADS. Beading and shells were literally on everything. Belts, necklaces, chokers. People made their own beaded accessories all the time. The most trendy and creative thing that was popular was to cut up a shirt/fringe it and string the beads on the fringe just to the bottom of it. Beads were often just added to cords on everything. 

4. Belly button rings. They were a thing. There's a reason I brought all of this up; add all three of these trends together and every girl had an obsession will belly dancing. I blame Shakira...but everyone was obsessed with showing off their hips and belly area. So of course, you accessoried it. 

5. Butterflies. They were on tops (crop spaghetti strap tops or baby-ts), jewelry, phone cases, hair pins..ect. Usually they were one of two things. Rainbow or very glittery. 

6. Baby Ts/Cropped Tops: People wore too small t-shirts with really small sleeves that were usually cropped or at the very hem of the jeans. Spaghetti straps were also popular. Occasionally they'd have graphics on them whether it be daisies, smiley faces, blinged out sayings like "Princess" "Baby" or "Angel" on the chest..glitter graphics.. You name it. 

7. Denim: I'm not talking about your early 90s mom jean denim either. Jean anything was bedazzled or glittered in some way or had those round studs.  Other than hip hugging bell bottoms the lower half was one of two extremes with skirts-you either wore denim maxi skirts or you wore mini skirts that were super short and could have an in-built belt at the waist. Built in belts were also a thing in jeans. Occasionally you'd see jackets as well. Dark denim was very trendy too. You would also see this trend in shoes and sandals! It's recently came back. 

8. Flower Power/60s/70s Revival: I remember an era of time where everything was 'groovy' or whatever. In Japanese fashion I noticed a lot of girls wearing platform gogo boots with 60s style mini dresses.  Gyaru girls definitely rocked this trend with those small framed sunglasses but the frames would be white or colored! Another thing that was popular was clogs/mule shoes that were clog... Liz Lisa had a couple of these but usually they were wooden/jean/earth tones and could include details like rounded studs or flowers. A good reference for this trend is Ai Yazawa. Hachi's style is occasionally very 60s/Ginza-y and Sachiko wears some of the old era trends as well. 

9. Ankle braclets. A lot of girls liked to accessorize their ankles with ankle bracelets. Toe rings were also a thing but I think those are gross. :P 

10. Frameless Tinted Sunglasses....I always associate these with J.Lo but usually they were medium size, square, and it's important to know that they were FRAMELESS. Popular colors were pink and blue. Bonus points if there was a tiny blinged out design like a flower or star on the outside corner!

11. Crimped hair. Everyone loved crimped hair for some reason. Some girls wore it down and I've noticed gyaru styling it in pigtails!

12. Cowboy: There was a cowboy trend. Partially blaming Madonna's "Music" and "Don't Tell Me" music videos which are BTW perfect references to this trend. Cowboy boots were very popular. A lot of girls paired them with shorts, jean/regular maxi dresses, and of course-jeans. Cowboy hats were also very popular. 

13. Frost: When I mean frost..I literally mean anything frosted. Frosted/highlighted hair, frosted lipstick or eye make up...it was huge. Make up names would be "Frosty Silver" or "Ice Blue"....

14. Pink Ice: Diamonds that were PINK were very popular. 

15. Inflatable anything....well maybe not anything. Furniture specifically. 

16. See through technology. Gameboys came colored and see -through, phones did for a little. Colored phones were also very popular. This was the era of cell phone skins and cases. You could get disk players and cassette players in different colors like pink, blue, orange, and purple. 

17. Hibiscus flowers/palm trees: This goes without explaining. Tropical anything was in. Reference Alba Rosa. This was also popular nail art!

18. Metallics: Silver nail polishes or metallic pink or blue were very popular nail polish colors. Bags were metallic even...sometimes even clothes were but it was like..foil graphics...? -not sure how to explain- 

19. Earth tones: There was an era of earth tones. Not sure how to explain it. You want plum purples, forest greens, off white, beiges, ect in make up and accessories and they can go with that boho/cowboy trend or be a thing all on its own. 

20. Fishnet: Japan had a thing for FISHNET. Specifically colorful fishnet in hot pink, white, yellow, and lime green. 

21. Platform boots/shoes: Platform shoes marked the new millenium quite literally. 



These are just some of the trends I can recall off the top of my head. Some of these are relevant in both the west and in Asia. I hope this was helpful. 

HERE ARE SOME PICS OF EXAMPLES THAT I AM TALKING ABOUT:





Ayumi Hamasaki displaying multiple trends that I talked about in this post all in this ONE PV.




Shiina Ringo literally doing the most. I love this so much.


Nana wearing a Leopard print hat with Vivienne Westwood accessories
Nana is wearing the colored fishnets


Cell phone skins. These are a little modern. I couldn't find cute ones for the Nokia bricks. DO NOTICE THE BLING. <3 


Frameless tinted colored sunglasses. Sadly without the bling design in the corner. -sobs-


Sachiko from Nana with the denim and cowboy hat trend that was popular. She's wearing a raglan graphic tee with an apple on it! These type of tops were also popular.  


Nana from Othello! There's that cropped baby doll tee with a butterfly graphic! Noticed the tie belt with the patchwork bell bottoms! Also CRIMPED HAIR with a middle part.


Colored electronics. They were a huge deal. It's what made technology customizable. Back before skins/cases people would throw holographic stickers on them to further personalize them. Notice the see through Gameboy?


Trends that moved across the ocean to the west! Japan and America both had these trends be a thing at one piint or another. LOOK AT THAT FRINGE BELLY TOP...I wonder if it was beaded. Also tied cord belts with beads and feathers!


Namie Amuro on inflatable see-through furniture 


An old Popteen cover from  December 1999. "All you need is denim". LOL 


Namie wearing a glittering graphic tank top, hoop earrings, a THICK belt, and hi tinted sunglasses. What a queen. 


Yet again, Namie Amuro being a huge trend setter wearing "frosty" make up! 

I truly wish there were more visual examples other than A LOT of manga. There isn't a lot of online record of these things anymore sadly. :( 




Thursday, August 16, 2018

Being More Vocal in the Gyaru Community

Lately I've been trying to be more personable on my blogs outside of events and lookbooks in hopes of updating here more often. I really hope this helps and also fills in the gap for lack of YouTube videos. I've been everywhere as of late and my skin has been acting up kind of. My semester is on te 27th and things are about to get dumb busy but I'm hoping because I'm going to class so frequently; I'll be able to sneak in some gyaru looks here and there for YouTube and instagram. That is the hope at least!

Anyway, with that said I've been trying to do more insightful blog posts that are hopefully relatable or helpful. The last one I wrote went so well that I thought that I would do another one. 

Today's topic is being more vocal in the gyaru community. For those of you who are new to my blog-believe it or not I've been actively doing gyaru since 2010/2011ish. I can't place my finger on an exact date but I was delving into that territory quite a bit. However, I have been into gyaru and lurking since 2007. I've always been fascinated by the style and I blame my love for electronic music, pretty clothes, and electronic music. Gyaru just kind of followed me everywhere when I wasn't even trying so it kind of came into my life naturally. 

However, I think for a lot of you-you're just now familiarizing yourself with me. Despite being a gyaru for a good eight to nine years now, I had always been adamant about keeping to myself and staying in my lane. Partially due to how cut throat the community was and also because of how passion and opinionated I was on certain topics. I also felt like due to my lack of resources that others would consider me less gal. I wasn't sure what people counted as gyaru exactly, so I did my own thing and enjoyed it in private save for a few events here and there. 

You think this would have changed after participating in the Liz Lisa fashion debut in SF but it didn't! I quietly kind of did my own thing. I shared on my own social media accounts and tagged things accordingly but didn't actively join any facebook groups or online groups anywhere. However, I did lurk and admired a lot of people's style and often got to see what was trending not only in Japan but also within the gaijin community. I also got to witness people come into the fashion and then depart. Which was sad but understandable. 

As I saw the fashion community slowly dwindle down in numbers the more pressed I felt. I felt like if I suddenly didn't become more vocal and put myself out there then maybe the community wouldn't exist anymore. Of course people admired the same sets of gals anonymously but I felt like that didn't count as being active. That was just admiring the same sets of girls who were somewhat active. More needed to be done. 

I made a promise to myself to be more outgoing and post more often. I joined the Amino community and began talking to other gyaru from all over the place. I was so nervous! However, I knew that maybe the more I actively posted and commented on other people's posts-maybe the more apt others would get to want to post more frequently. Maybe more gals would pop up out of the woodworks!

Low and behold, I feel like the gyaru community is slightly more active than it was a couple of years ago. I feel like the more others push people to talk to each other and have conversations, the more likely people are wanting to try the style, return to the style, or just...stay less to themselves like I did. 

Before speaking to others I felt really isolated. Hardly anyone I knew in real life did gyaru and it was something I super loved. I was always a gaudy bitch all on my own whether it be school or my own outings with friends. I felt like talking to other people who were in the same predicament made me feel less alone. Sharing my coordinates or finds with others really helped motivate me to want to do gyaru more often and socialize. 

I felt so good about this that I ended up forming my own localish gyaru group in California called Nor*Gal. We have a couple of members but we haven't had an official meet yet. I'm so excited to eventually have something fun planned and get to dress up with a ton of other guys and gals that love the same fashion as I do. I want to group close enough to have beach barbeques, carnival outings, picnics/our lame version of a hanami, Galloweens, ect. I feel like that's all in due time. I'm so inspired by other gyaru circles from all over the world that get to do fun things. I'm so inspired by talking to others and exchanging ideas. 

It's less isolating and really motivated me to do more. Not only for myself but eventually also for others. 

 If you're still in hiding-being a low-key gyaru(o); there's never been a better time to get to or want to socialize. I encourage you to share your coordinates, shopping finds, and overall just talk with others. Don't be worried about cattiness or bitchiness. There's always going to be a few bad apples but I feel like if you pay it no mind there will always be a set of friends that will make you feel right at home/secure. Pay attention to the difference between constructive crit and being mean. A gal might just be attempting to communicate words of advice or knowledge that might be helpful for you in the future. 

I know that I try to be extra mindful of how I try to come across when trying to out my info or opinions. At the end of the day all I want is for others to like what I like or find new things that I share neat or helpful. 

I think that is anyone's intention honestly. 

I hope in the future that the community can have an era where things are dumb active and people get to meet from all across the world. Where there's always things to look forward to and people coming in rather than out. I think that would be neat. <3 


Wednesday, August 1, 2018

That Gyaru Life: For the Sake of Aesthetic

I debated whether or not I was going to hash this out on a blog or video post...or even
whether or not I was going to post this at all. I decided to write this out in hopes of better expressing myself because sometimes I'm verbally inept of doing so via video. LOL!

Also, obviously I'm deciding to post this because here it is. At first I debated with myself on it because it might receive some backlash... However, I feel like this is a healthy topic for discussion among people in the J-Fashion community (especially the gyaru one) and is also something that I feel like someone finally needs to be talked about.

So going onto that "gyaru life"-which I've referenced in a video I've made before. Heck, I've used is in captions for photos. The whole "gyaru life" deal varies in definition between gals. Some see it as a lifestyle while others see it as an aesthetic. However, what happens when those lines blur and we push what we do for the sake of aesthetic too far? 

How I personally define a gyaru lifestyle isn't always based on looking the part but maybe sneaking some 'gyaru' things into even my regular everyday wear or life. My stationary for class might be super cute, my nails might be done, there might be bling on things, I might carry a brand bag, and at most I might have lenses in with a subtle eye shape that could refer back to the things I love. Can you call it gyaru? No. It definitely doesn't look the part. However, it does express my love for it even when I don't have the opportunity to do what I want-when I want. That gyaru life is me blogging about topics like this even when I'm a potato at home. That life is discussing struggles of getting ready fast enough or sharing cute clothing finds with other gals on the internet. 

So why is it that we take our aesthetic too far? Let's face it, sometimes we do STUPID things for the sake of fashion... I'm not just talking about wearing painful shoes out because they match an outfit or underdressing and being cold. I do all of these things a lot. Those are minor things. It's when we risk our safety. It's walking alone at night in a get up with no sense security and there being horrible people out in the world. It's us having the idea that we're invincible in real life or above certain things for the sake of our style.. We are still human. Life happens. 

Personally, I truly used to be this girl as well. I used to not want to be anything other than gyaru-at work, at school, at home...everywhere. Because I made a fashion my life and it took over my life...  I'd wear circle lenses all the time and be an excessive bitch. Thankfully, I was given room to do it without repercussion...especially in terms of work. I cared about numbers on instagram. I cared about how many events I went to. I cared about appearance. I was a vain piece of work in my late teens and early twenties. I feel like that's the only way I got away with what I did; because I was stupid kid who needed to get a clue and everyone knew this. 

What I'm trying to say is-there is a time and place for everything. There comes a point in time (probably after 23-25) when you realize that you're an adult and that you don't always get to do what you want. Sometimes, you have to tone down. Sometimes you gotta pay for necessities over frivolous shit. Your priorities change. You start caring less and you begin to grow up more. The number of followers and likes no longer matter. The fear of missing out or being excluded is no longer relevant. You just learn to exist and stay in your lane. 

Of course I'm going to get the question, "So if I'm having to "adult up"-do I have to stop doing gyaru?"

My answer is: No. You can do gyaru until you're a granny if you'd like! However, you must know that there is a time and place for everything. Perhaps you can't be a total babe at work but you can live a double life on your days off and make up for lost time. You can still carry your decked out ma*rs bag to work and maybe have nice nails if your job allows it. You can have hints at what makes you happy until you are on your own time to really go all out. 

This is honestly why my own instagram page looks like it is. I stopped caring whether it looked 'fashionable' or 'aesthetic'. It became a photo diary of my life instead. Not every make up look is J-Fashion related but I'll sure as hell wear some of my more 'normie' looking pieces of brand to class. I'm very lucky that I am still a student and have that luxury. I know it will be a different ballgame as a high school teacher but I also know that is what the weekends and summer vacations are for. I can't always live my best life. That's unrealistic. Looking for a job that allows me to live that best life all the time is also unrealistic. Unless you work in make up or the fashion industry-which is just not a often occurring thing. Especially if you live in the west. You're going to be expected to do what is trending in your country and it's not going to look gyaru. If you're thinking about going into fashion or cosmetics over getting that freedom, please consider this. 

This actually does bring me to another topic based on employment and gyaru. I'm almost afraid to even say this in fear of backlash but here it goes: We over glamorize hostesses and shop staff.

Forreal, we are so guilty of this. Let me start with shop staff because this is a simpler topic to start with than getting into kyaba territory. Mainly because I've worked basic retail in the States but have also experienced Japanese quality BOUTIQUE customer service...and good god it is truly something else.


Yes, shop staff look gorgeous in their coordinate photos. However, I think people forget that it is a RETAIL JOB. If any of you have worked retail, you know how grueling and demanding that is. Now add having to look flawless all the time, stand all day in heels, and also note how Japanese customer service is usually impeccable.  That is true work and a lot of pressure. Can you just imagine fukubukuro season? Shibuya 109 looks mad. Or at least it used to from the pictures I've seen. I feel bad for the people who have to yell hella loud for hours at a time. I bet their throat is raw by the end of the day. 

Brands also have 'trademark' or 'signature' things they do to make them standout.. I think a lot of gals think that they could dress or do as they want. I remember a lot of people really idolizing Ma*rs and Liz Lisa shop staff way back when...when the brands looks very gyaru and super glam. However, I've heard that a lot of the staff have to do their make up a certain way and coordinate their outfits accordingly. I think a certain brand even had a staff meeting with a make up artist to be instructed on how the brand wanted their staff to wear their make up. Meaning, if doesn't look gyaru anymore you would still have to wear it. You have to wear clothes from that season's  collection in order to promote the brand and can't wear any other rival brand I assume. Imagine hating a brand's collection that season and being forced to wear it on top of all the other things I mentioned in terms of the job description. 

It's not as glamorous as we think it is. 

Which brings me into that whole host/hostess territory. This is going to be insanely controversial but I think this really needs to be talked about in light of some stuff. I'll throw in a disclaimer that while I've done research on this stuff, I'm am not the law and I do not know everything. Matter of fact, I haven't even had the privilege of going to a kyba and nor am I interested. I'm merely stating what I've heard and know and this is for the sake of discussion. If you guys have anything to add or educate me and others about-by all means do so. I'm merely stating what I know and what people are guilty of based on my own experiences and research. 

I can not tell you how many times I've heard gyaru, J-Fashion people, and the like over glorify kyaba as an occupation or feel like they could do it. They think about the fast money, the constant partying (drinking), and just getting to dress glamorous... I swear my eyes literally stay rolled into the back of my head when I hear these things.


FIRST, as a gaijin it's 'water money' or 'mizushobai'...which is illegal. So you really can't do it in the first place. And if you do-congrats you're making all the foreigners that are into J-Fashion and dress eccentric look terrible. Not only that but you've probably fucked over your opportunity to be able to enter the country again at that point. Aesthetic is not worth this. Living that glam gal life is not worth the amount of crap someone would go through in repercussion to that. 

That is my first point, my second point is-we are guilty of idolizing previous hostesses that are in Koakuma Ageha. We like to think everyone is a success story like MomoEri or Emiri Aizawa. We see documentaries on hosts that are number one and think they're big celebrities. We see Emiri with a massive collection of Hermes bags and Chanel...traveling the world and think, "This bitch has made it." We see women like her and MomoEri create a fashion empire/a brand catered towards that glam gal life to make even more money off of; and we get this misconception that all hostesses live like this.

The reality is: Not every hostess owns a Hermes and not every host rides up to work in a taxi or limo. This is shit is work. It requires what I assume is alcohol tolerance and a massive tolerance for people. Not every patron (if at all even) is some good looking guy to flirt with. You conversate with multiple types of people and have to learn how to adapt....which possibly might be difficult if you're super drunk (I would not know because I do not drink). You might be sexually harassed. Some places have 'dohan' I think which are like..obligated dates with patrons in order to bring them back to the club. There's also trying to to get people INTO your club from the street which might not be an easy task. It's probably a lot of work and success isn't always guaranteed. 

The thing about Ageha too is we forget why and how we are viewing this magazine the way we are. We see it as one of two things if not both: we see it as gyaru magazine or a magazine catered towards hostesses. Personally, I think we should see it more so as the first (because this applies to us) but also dully note that it was geared towards a hostess demographic. While the models look beautiful and pretty-we have to realize that it's more than just a look and that these are models and a business. It's entertaining to read bits that I can understand-the top picks for a model's make up, bag collections, make up and hair tutorials. 

It's honestly a shame that I can't fully read and translate the magazine (and I really wish someone who can read Japanese could make a project out of translating all of the previous and recent Ageha's to put this reality into perspective for people and also to entertain us) because there is a 'yami' section. A lot of these models that were previous hostesses have a story to tell. Sometimes they might be and amusing and funny. However, I can assume that most of the time these stories are rather sad and dark... Some might be the circumstances that lead to a girl becoming a hostess, to alcohol problems, oops babies, and sham love... There is a reason the magazine is called 'Koakuma Ageha'.... Little Devil Butterfly could have multiple meaning but for me the title translates to this gorgeous girl that has a dark past. She's pretty but devilish because she's experienced life (she's been through some shit) and is not so innocent. The Ageha bit meaning that that girl transformed her life from being a struggling caterpillar to a stable and beautiful butterfly. They have marketed this as a success story... However, the reality is not everyone is a miracle story and not everyone gets those opportunities. 

This is what we forget the magazine and even about that "gyaru life". 

What we do for the sake of aesthetic and numbers can be crazy. Sometimes we need to be brought back to reality and truly question why we are doing the things we do. Is it worth it? Yes, it can make us happy but could lead us down a much more difficult path. Do we truly know where our priorities are?

Yes, be cute and have fun; but be safe and know that there is literally and place for everything. Do not give up your dreams and ambitions for the sake of vanity or instagram followers. Do not make a fashion solely your life. It's okay to love it. It's okay to buy and participate in the things you love-but paying your bills, showing up to work, getting your expenses in order, studying hard, showing up to class, taking care of your loved ones; that all should come first. Wear gyaru fashion but don't let it wear you. It's perfectly fine to look up to girls who are success stories or fawn over models/other gyaru who you think are beautiful. However, do remember that not every gal is a success story and that some shit comes as a risk.  There's a time and place for everything and you shouldn't beat yourself or others up for not always looking on point or always living that glam life. Life happens. Everyone has to live through life...and it's not always easy. We might just be seeing the best part of someone's life and not all the difficult obstacles they are going through. Not everyone has it as good as it seems and we are all very guilty of making assumptions. Hell, I might be guilty of making assumptions myself but I hope they're seen as well intended. LOL I do think we need to question how far is going too far for the sake of vanity... 

I feel like this is why I needed to write a blog like this and maybe get a discussion going... This topic has probably been long overdue for quite some time now and I even feared posting in in dread of getting dragged. Our community isn't always the nicest but I really hope this puts some perspective into things and can get a healthy conversation going. 

Anyway, I hope this was an okay read. I tried to quickly type this up because I might try to do a tutorial or two before my semester starts in a bit! Until next time guys~