Shiny Violet Star

Wednesday, April 16, 2014

Kouakuma Ageha's cease in publication to also end the Agejyo era of gyaru fashion?


The news has spread around for a little bit about the infamous agejyo/hostess gal glam magazine Kouakuma Ageha to no longer exist and this can mean quite a couple of things for the girls who are into gyaru fashion. Personally Ageha was my only hope left for a crazy magazine after I found that Popteen was having an identity crisis and Egg just wasn't as appealing as it was before.

 I personally, first got into Ageha way back in high school because of the shiny pictures that caught the attention of everyone on a bookstore here where I had lived. You just couldn't ignore Ageha. So many girls picked it up to look. Not because they were into the hostess life style but because of the layout of the magazine. It was crazy cramped full of information on how to do your hair and make-up and showed really gorgeous clothes that obviously caters to hime/agejyo/hostess style gyaru. 

Another appealing point about this magazine was the fact that it shared the personal lives of the models instead of throwing whatever under the rug because they were an "idol" of sorts. It was honest. There was even a death of very popular model back in 2009 I believe. In all, despite it being a girly and glamorous magazine-it still had its dark points. I felt like was pretty relatable because of that probably for the women who read it. 

So does this mark the death of the agejyo style for gyaru? Quite possibly-in a slow painful type of way. Agejyo has been dying for quite a while as a style. Honestly with fast fashion claiming its territory far and wide in the J-Fashion districts and markets-the trend gyaru wise-is to look frumpy casual or look like a twelve year old. Honestly neither are appealing to me and I previously made an article on the 'Neo-Gyaru' trend a couple of months back on why it's happening anmy honest to god opinion on it.

A huge concern is-what is going to happen to the models for Ageha? Sakurai Rina being the most popular is the one I woe over honestly. But there is also girls like Himena as well who I wonder how they'll fit these uniquely styled girls in other magazines or whatever when honestly? They're style is very distinct. I can't see any conforming to the newer trends fully for these ladies. That or will they no longer be models? That will sadden me as well.

Another thing that's REALLY going to hit this style of fashion is the fact that ma*rs, Princess melody, la parfait, Jesus Diamante, Jewels Shop, and Glavil are going to take a major hit. Why? Their clothes are featured majorly in Ageha obviously because of the style they're in-a lot of the ads in there are for that style specifically.  Their ads are in other places too, no doubt but things like ma*rs and Jewels Shop especially are going to take a hit since they had a sexier appeal that doesn't fit that mainstream mold that other publications are catering to fully. 

Now a  theory of what could happen could either be-one, another hostess style magazine will open up. This is doubted honestly, I would be shocked actually.

 Two? This is a far stretch honestly saying this but while Popteen has went that really cutesy little girl route-EGG has always been the gyaru bible for these girls. They have featured dia, and the occasional ma*rs brands. While they're not fully the way they are nor are they going completely the casual route-perhaps to broaden their audience-they'll adopt what Ageha had to leave behind. It is only a theory and probably isn't going to happen but I think it would be a great idea for EGG to stay true to what it was originally for. It was and IS and should be always-a gyaru magazine. So if they cater to ALL styles and all walks of life-I feel like they'll do well. 

So what do you all think personally? Do you think Agejyo will die as a style? Do you think any other magazine will adopt Ageha or leave off where Ageha failed to do so? 

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